Dear Creative, embrace your crazy and book the exact clients that you want.
Let’s face it. As creative entrepreneurs we all have a little of what other people would call crazy in us:
We quit steady, reliable day jobs
We sell things like mimosa bars and Disney princess cupcake toppers for a living
We sometimes have to be talked into believing we’re worth the coins we’re asking for
We have obsessive relationships with Google Analytics, beating algorithms, and stationery products
Our individual brands of crazy is what makes us unique. It’s what makes you able to exactly speak potential Client A’s language exactly and have no connection with Client B.
You can’t conquer mountains with everyone and it’s better that you know that before you get started rather than halfway through the project.
There is a lot of trust between you and your clients. And to make it easier to get to contract signing day you have to start building that trust before you form a partnership.
You can follow them on social media. Like their posts, comment “awesome job” (or you know something actually meaningful), or share their blog posts. But those things all have a shelf life. Think of social media like a first date. It’s a great way to get introduced to someone but you’re not going to really get the goods by liking a post or viewing an Instagram story.
They are not gonna know exactly who you are or how you would be to work with until you’ve invited into your inner circle.
Let’s be real everything on social media is a little bit surface level might go a little bit deeper than the surface level and something a bit more private like Instagram stories or Snapchat but it’s not all the gates they won’t know exactly what it’s like to work with you they don’t won’t know exactly who you are as a person and what you think about until they are allowed to get a deeper access.
So your website, yes? Well yes but also no. So your website has a lot of specific details about how to work with you and probably a little hit about you but did you get married on the second date?
OK so probably not (but if you did just go ahead and skip the rest of this and scroll all the way down to the buttons below). Sure getting her to read your sales page 2 or 10 times might get her to buy from you but why is she coming back to your sales page? If she doesn’t have a reason to, she’s not going to come back over and over.
So give her a reason. Get her to a really dope blog post or an awesome work with me page and then give her a sign-up option to your email list.
Give her a gift and/or promise to talk to her all about cupcake topper themes and the cupcakes to go with them. Sell her on your story and your methods so that by the time you get on that consul call she already knows who you are and it feels like you’re talking to an old friend.
But yeah I know, email lists are daunting.
How do you start an email list with zero people?
How do you figure all the tech?
How do you forgot what to write?
These are all questions people with email lists have asked before. And they answer them and do astonishing things, even with small but mighty lists.
There’s no doubt that copy closes deals. You have totally bought something without speaking to the business owner before whether it’s through an email, through a product description, through a sales page or all of the above.