When you first get started, there’s this idea that a sales launch (a marketing push leading up to and through a product/course/service/program being available for sales) is only for really big businesses and teams. I’m here to tell you that idea is a lie. Sales launches are for every business.
And by that I don’t mean that every business owner can have a sales launch. I mean that every business owner should have a sales launch.
Yep, you should absolutely launch. There’s nothing like working really hard on building out a new page for your offer and hitting publish. You know it’s the perfect offer. You know people need it. You’ve been asked for it. You believe in it wholeheartedly.
But people haven’t really seen the offer yet. They don’t have a reason to view it and aren’t quite sure you’re the answer to their problem. Yet. That’s why you launch.
A launch isn’t just a flashy Instagram post or a one-off email. A launch is an opportunity to teach your audience the things they’ve been asking for and how your solution will benefit them. A launch is a process that gets more eyes on your product and helps educate you more on your product. With a launch you learn all the intricate details of your product. You learn the features, the benefits, figure out complimentary bonuses, and where your customer needs to be when they say yes.
If you aren’t convinced yet about whether or not you should launch, I’m going to talk about the three types of business owners who should absolutely launch and how it will help benefit you.
Sales launches are for … course and program creators
Sales launches are built for you! If you have a high price course or program putting it on a virtual shelf and hoping it sells isn’t always the most productive way to profit. People who purchase online courses are accustomed to bonuses, sales tiers, and other tactics to get them into the course.
And they aren’t just tactics because they work! A sales launch gives you more touch points with your lead. Instead of just having a sales page and maybe a sales call to convince them that your solution is what they need to get inside the doors of your program, you have anywhere from 7+ additional chances to interact with your leads.
Think back to the last time you invested in a course, coach, or any other online product. Did you buy it the very first time you saw the offer? Probably not. Don’t expect the same from your customers.
Sales launches are for … service providers and coaches
If you don’t have a digital product, a course, membership, subscription, or program to sell launches are still for you. You just have to launch differently.
You can go through all of the similar launch steps, i.e. the prelaunch, opt-in, webinar, etc. it’s just your CTAs (calls to action) that need to be different. Since you’re probably putting them on a contact anyway, you don’t necessarily want to give them the option of buying via a sales page. Instead of that, aim to get your leads on a consult call.
It will give you the opportunity to spend woo them with your knowledge and personality. Win!
Sales launches are for … product sellers
The thought behind not launching physical or digital products is that they are so low cost that it’s not worth the effort to launch them.
Not true! A sales launch is all about building the hype around the solution your product provides. Get your audience excited about the thing that happens after they use your product. Excite them about the possibilities your product brings and how they can harness that power for themselves.
If you have a physical product …
You can do a full sales launch when you first open up your store! From there, everytime you release or update a product you can introduce that to the world via a sales launch.
If you have a digital product …
Opening up your store is the perfect opportunity for a sales launch! You also have the perfect opportunity to create evergreen launch funnels for each of your products. You can start these triggers based on the download of a particular opt-in, a page visit, or adding a product to a cart (and abandoning your cart).
It is certainly a process but dedicating time to focus on selling an individual product versus an entire store is going to have more payoff in the long run.
Sales launches are for all people and businesses that sell things
You work too damn hard on your products and offers to let them sit on a shelf and collect dust. You were given these treasures and talents and it’s your duty to put them in front of the people who need them. It’s selfish not to.
Launching is a process. But once you do the first one (the right way) and see the results you will not look back.