Why did we do this project? Joyce was moving away from actively supporting her courses and wanted to revamp her existing welcome sequences to be more timeless.
Why did we do this project? Sumhr was just getting started building her email list and wanted her Mailchimp email templates to reflect her brand.
Why did we do this project? Becky was preparing to relaunch her flagship money mindset course and wanted to know how to adjust her email strategy in preparation for a successful launch.
Why did we do this project? If you have a subscription based product or a refund it's normal that some of your members will fall off, or churn. This project engages students in the beginning of their Skillcrush journey to discourage churning.
Why did we do this project? GW Entertainment is hosting multiple events over Super Bowl 2019 weekend in Atlanta and needed a hub for sponsorship, ticket purchase, and informtion for all of the weekend's events.
More info coming soon!
Joyce was in the process of revamping her services. She had grown from beig a side-hustling calligrapher → full-time course creator →business coach for creatives. She knew she would be devoting most of her time to coaching clients but didn't want to continue to earn revenue from her sought after existing courses.
We ended up with two engaging sequences that repelled uninterested leads and spoke directly to the target audience. And now I'm working on another evergreen sequence for her creative coaching business ;-)
"I feel like my email sequences make more sense now. They flow better and speak to my audience more... Thank you for the fast turn around times and quick replies on chat. "
Sumhr knew exactly what she wanted her emails to look like but she just didn't have the time to figure out how to do it in Mailchimp.
"You are absolutely AMAZING! I love how the templates came out and the tutorial video is beyond helpful for me as I have zero experience in coding, etc. I am so glad I found you!! "
Becky was preparing to relaunch her Money Mindset course and was unsure of if her email strategy was prepared for it. She cleansed her list post-GDPR and wanted to make sure she was appropriately approachg her tight-knit, engaged group.
I was doing all the things to grow my email list (an opt-in, social media promotions, blogging, etc.), but I didn't really know what was working and what wasn't. That meant I didn't know how to best focus my time and efforts for the greatest return on investment. Having an email list audit by Aleia changed everything. Now, I am much more clear on which efforts are delivering the greatest return, so I double down in those areas. Plus, now that I know what's not working, I can stop certain activities and tweak others to boost engagement. Having a clear plan of attack reduces my stress and helps me see the light at the end of the tunnel.
We wanted to get students excited about their courses so they would stick around longer. We didn't want to assume that we know they would get excited about so we surveyed them.
Churn decreased by 30% before and after the sequence was installed and we're continuing to apply the strategy across other courses.
I am an email marketing copywriter who crafts email marketing and tech funnels for busy creatives who don’t have time to figure out where all the pieces go.
I am a word and data nerd who loves getting in the weeds and coming back and presenting you the goods. With a degree in Creative Writing, I've found a way to blend my love for nice things to create experiences that move customers and clients into action. That equals more profits into your pockets so you can spend more time serving your people.
As a bonus, I'm a rum aficionado who loves working with people who think business should be fun and profitable!
It’s your turn to build your dream business. And your dream life.