You’ve been here for a while. You need a website. You have the skills to DIY something pretty (and you have) but it feels like it’s just sitting there. So you turn to social media because you think that’s the best place to sell when your site is doing zero.
But it’s not. Social media and all of your marketing tools are made to drive people to your website (and then to your inbox). That’s why all of the social media posts include links back to your website. So stop treating it like a doorstop and treat it like the tool that it can – even though you can’t afford to buy the 100% custom 3K-5K site courtesy of a professional web developer.
The reason you hire a web developer is because they know things that you don’t know that you don’t know. They know about things like SEO, email marketing platforms, building a brand, perfecting website copy, Google Analytics, Facebook pixels, and all the other things you don’t know how if you should prioritize.
The short answer is yes and the longer answer is this 19 minute video above. Below are the shortcuts to all of the things you need to have so that your website works better for you.
Resource Drop
WordPress Theme Stores
The Best & Worst Squarespace Templates
Google Analytics
SEO
Stock Photos
- Haute Stock
- Rosemary Watson
- SC Stockshop (not mentioned by name)
Copywriting
How to Install your Facebook Pixel on Squarespace or WordPress
Branding Kits
Email Marketing
- How the Heck do you Use Mailchimp?
- How to Customize your Mailchimp Sidebar Opt-In Form
- Why I Moved from Mailchimp to Mailerlite
