One of my defining characteristics as a toddler was asking all the questions. If you ran out of words for the day, you did not come to visit my house or you would be bombarded. And apparently picking me up from school required a lot of emotional prep. I’m not still asking why spinach is green though. Nowadays I’m asking why email marketing works.
I’ve never been afraid of questions. When I have one, I ask it. And I ask it a lot because I want all the opinions.
I’ve had an email list for over a year now. It’s one of the time investments I made even before I had something to sell. And it’s one of my favorite places to hang out. I get to share the honest truths about what’s going on in my business (and life), connect with potential customers, figure out what the heck my audience wants, share gifs and create ridonkulous analogies.
Outside of 1-on-1 work, it’s the place you get the realest version of me and a teaser of what it would be like to work together. When you hire a mentor or someone to help you share your voice with your audience (or anything else in your business) you really need to trust them.
And sometimes that trust doesn’t happen on the first read of their sales page. Sometimes it takes weeks of reading about their relationship with their hair (one of my most engaged emails to date), their favorite podcast episodes, take on goal-setting, #WCW, and self-care rituals to really get to know who the creative is and how hard they will work for you.
Back to my question! I asked 13 really dope ladies what email marketing means to their business and they gave the most kickass answers that are going to get you ready to signup for an email service provider right now and start nurturing love (and leads) with your audience.
Do you want to know a secret?
With my email list, I’ve tried to make it feel like I’m emailing all my deepest secrets and plans to a best friend across the interwebs. It’s much more personal + private than any other medium and that has transitioned into building trust and real relationships with the humans on my list. So, not only does that translate into more customers, but customers that I love and become friends with, people that I truly care about because we’ve been able to build that relationship via my email list. I don’t think you can do that anywhere else.
- Adrienne Dorison of AdrienneDorison.com +Run Like Clockwork
- Join her Friday mailing list to find out the 5 things Adrienne is into each week.
My emails have really helped me nurture my leads. I get really vulnerable in them, and I think that helps people better relate to and trust me. It’s not a short game, but in the long run that means they are more likely to purchase from me, too.
Email marketing has allowed me to truly connect with others without worrying about algorithms or being seen. Because of it, I’ve shared stories with so many people I wouldn’t have met otherwise. So while marketing your offerings and courses is a part of it, the larger part is about connection, providing value and giving to your people. Connect and give, and your audience will support you and your business right back.
While social media is great for meeting new people, email has been the best way to stay connected to our audience. Personal, consistent email outreach is crucial to building the know, like, and trust factors with prospective customers, and is a key source of conversions, too!
- Cami Williams of VAology
Goodbye abandoned cart – emails work for product sellers too!
Email marketing fills in the gaps social media never will, without the worry of staying on top of algorithm changes. Email campaigns can consistently reach our customer base to keep them up to date on new items and promotions. They’re also a great way to give that extra nudge to potential new customers that have filled their cart but left it behind for one reason or another 🙂
Good question! When we started our business in 2012, we don’t have a list and didn’t understand the importance of growing an email list until a few years later. It’s a game changer to our business and I wish we started it sooner!
Imagine those years without email marketing in place, we were letting go lots of potential customers who visited our website, not planning to purchase yet but interested in our brand and there was no way to capture them before they left our site.
Now, email marketing helps us to capture our site visitors into subscribers that we can nurture through our welcome sequences. Being able to reach our people through email means a lot, because the percentage of people who read our emails are so much higher than those who read our social media posts.
That said, when we launch new products or doing promotion to our email list, we already have warm & engaged audiences that are ready to make a purchase than when we just throw it out to site visitors who barely know about us.
- Kathie Wiehanne of Bluchic
- Grab her checklist for the ultimate dos & don’ts for creating a high converting landing page.
I like you, I like you a lot. Relationships are important.
Email marketing has completely changed my business. I used to be the boss lady who was chasing numbers. Followers. Traffic. Visibility. And while none of those things are inherently bad, they all leave you feeling completely out of control. Any minute social media can change and your entire strategy falls apart. It is a maddening hamster wheel to be on. Email marketing solves the problem. It not only slows down the wheel, but it is also much better at building long term customer relationships than any social media platform where you are limited to character counts, 30 second video clips, and algorithms. I still use social media daily in my business, but I no longer have the pressure to try and jam sales into those avenues where sales just doesn’t perfectly fit!
- Megan Martin of Megan Martin Creative
- Get access to her entire library of free trainings, worksheets, and printables to grow your brand.
Email marketing and list building has helped me reach a clientele that I otherwise would not have been able to reach and connect with. It’s also been an amazing way to get to know my audience on a deeper level, and get referrals to reach even more people. Of course, I’m still working on it and always trying new things, but it’s proved both a fun and useful tool for expanding my personal training business.
- April of Smalletics
- Grab a spot on her email list to find out when her Petite Strength Plan, a strength training plan for short women launches on Kickstarter.
Email marketing has been very significant in developing leads for our business because it allows us to stay in contact and connect with our customers. We are able to keep them up to date on all of the latest news and sales that we have going on. We love being able to have a way to make our customers feel loved and in the know about what is going on in our business.
As a graphic designer, I was skeptical of email marketing at first – I figured people just needed to see my portfolio, not have me in their inbox. But as I started to see the same people reply to my emails, and noticed them following me over to my social media, I realised that through sending these emails I was building relationships. I’ve had so many potential clients approach me not only because of my work, but because they know me – they read my emails, they learn about branding and they put trust in my message. I have no idea where my business would be if I never paid attention to emails!
- Emily Banks of Emily Bank Creative
- Grab her Ultimate Guide to Brand Visuals for Online Business Owners.
Nerd alert. Data is sexy.
Email marketing has been helpful for me to share new services to past clients. I have also been able to share more of laid back, relate-able self, than I can on my blog. I have had a couple of potential clients felt comfortable to respond and ask me for new services, and I have also had returning clients book, all from being on my email list.
- Kari Roberts of Kari Roberts | Makeup Artist
- Grab her guide on 20 questions to ask when looking for a makeup artist.
Email marketing has helped me get a better understanding of my audience, what they are looking for, and has opened the lines of communication with them too. By looking at the data (open rates and responses) I am able to better tailor my marketing efforts to what they need. Because of this, I have people reaching out to me through my list wanting to work together as well as really great engagement on the emails I do send out. I love that it is more personal and I feel like I don’t have to sell those who want to get on a call because they already know what I am about and are excited about working together!